Equiliberta Ltd. (“Equiliberta”, “we”, “us” and “our”) takes great care and responsibility to ensure we comply with privacy laws. Your privacy is very important to us, which means your data is always secure and used responsibly. In this privacy policy statement, we will explain the ways in which we utilise your personal information, it applies to the products and services we provide, as well as your use of our website.

If you have questions or would like to know exactly what data we track please contact Equiliberta Ltd.


We may be collecting the following type of data when using our services and products:

  • Contact information including: your name, home or business address, email address, phone number.
  • Payment processing related information such as: bank account number, debit or credit card information.
  • Information relating to equines in your care including: their age, sex, breed, medical history, living conditions, feeding, their training and riding type, hoof care history.
  • Education proficiency level held with third parties: your previous training dates, previous instructors’ personal details, your tools, and skill level.

We use your information for the following purposes:

  • To provide our Services and to enforce any applicable or relevant Terms and Conditions. We use your personal information we collect and receive to provide our Services, as needed to enforce applicable Terms, and to manage obligations, and any agreements when you do business with us. We also use the information about changes to our policies and terms.
  • To communicate with you. We use personal information we collect and receive to communicate with you about our work and services we offer, including online services, events, projects, new offers, and new business ventures. We also use the information to communicate with you when you, or to respond when you contact us. You may choose to opt out at any time you receive this type of information from us.
  • To improve our services. We use the personal information we collect and receive to provide higher quality content that you or other users of our Services are likely to find more relevant and valuable. We may occasionally reach out to obtain feedback, measure your satisfaction, which we use to improve the output quality of our Services. Collected information will allow us to optimize our Services to your needs. Using this information to improve our Services is in our legitimate interest.
  • For administrative purposes. We use the personal information you provide for administrative purposes, such as training, assessment, submitting reports to third parties including our selected business with your consent and in agreement with our Terms and Conditions. We may also use your information to confirm your identity and for animal cruelty checks, and criminal record history.
  • To fulfil our legal or regulatory obligations. We use the personal information we collect and receive to comply with applicable law, respond to valid legal process, or for other legal reasons, including to protect our organization or our Services.

Equine Services

Personal information about you and the animals in your care when we provide services to you, or your pets as described in Terms and Conditions. We may share this information with third parties including other professionals (vets, body workers, nutritionists) and professional bodies regulating animal welfare.

Event Sign up

We use and process your Personal information to register your interest in online events. For this purpose, we may use your IP address, e-mail address, name, location, nationality and payment details. We need the information because of the legal agreement we enter with you. We hold this information on our record until the event has completed, and thereafter for the mandatory statutory period for the retention of data purposes.

Third-party activity

We share your personal information with selected business parties with your consent, and when legally required to. For example, when providing training on behalf of our business partners strictly limited to terms of use described in this Privacy Policy statement.

Online Purchases

On our Web Store when we you purchase products and services, we gather your Personal information for the purposes of processing your application properly. We may pass on your data to the delivery service to have goods delivered to you. 

Contact form

When you submit contact form we collect your IP address, e-mail address, and name. We do this with your consent and hold the information about you for mandatory statutory period for the retention of data purposes. This allows us to easily access the information in an event of follow up communication.


Our website uses cookies, cookie files allow us to store data, so you do not have to fill in the same data again upon repeated visits. When you visit our website for the first time, we display a notification about the use of cookies. By visiting our website and using our services and products you agree to our use of these cookies. You can disable cookies in your Web browser; however this may disable some of the features on our website.

Google Analytics

We track how our visitors use our website using Google Analytics, we have entered processing contract with Google. We allow Google to use acquired Analytics data for other Google services. This agreement contains strict stipulations on what they are allowed to track, and it means that we have Google to anonymize the IP address.


We may share the personal information we hold on our records about you with third parties to provide products and services you have requested, with legitimate interest and when we have your consent, or as described in this Privacy Policy.

We may share the information we gather about you with:

  • Your organisation. When we engage with you in business, we may share the information with your organisation.
  • Business partners and other stakeholders. We may pass the relevant personal information about you and your organisation to selected business partners whom we have business relationships with. Such organisations that you enter into an agreement with for training purposes, and with legitimate interest.
  • Third parties that provide functionality services within our Online Services, and advertising. Such third parties include advertising and marketing providers which help us provide advertising to relevant audiences within legitimate use.
  • Legal, regulatory bodies such as judicial governmental agencies if: the personal information is relevant to a crime that is or has been committed; an emergency that poses threat to your safety, or safety of another person; there is a requirement to respond to legal, governmental processes; it is necessary to protect the rights or property of Equiliberta Ltd.
  • When we aggregate data this Privacy Policy does not limit our ability to use or disclose aggregated and de-identified information that is no longer linked to an individual. We may share such non-personally identifiable information with our business partners, and with other third parties such as advertisers for marketing, research and other legitimate business purposes.


We treat security with utmost importance and take appropriate measures to protect your personal information against loss, or any form of unlawful processing. We impose the same security obligations on anyone responsible for data processing we share your personal information with.


Our Online Services are intended for a general audience. We do not knowingly collect, use or disclose personal information from children under the age of 16 without prior parental consent. If you are a parent of a child under 16 years of age and agree that your child may use all our Online Services, you are giving us consent to collect, use and disclose your child’s personal information consistent with this Privacy Policy statement.


Whenever we adjust our website, this will be reflected in our Privacy Policy Statement. The Last Updated section at the top of this page provides information on when the policy was last updated. We will try our best to always expressly make change announcements, however you should review this Privacy Policy statement periodically.


Equiliberta Ltd.
Registered office:
23 Highcroft Court
Leamington Spa
CV34 6LY